It's no secret that we, as professionals, have tested our fair share of beauty products, which makes us especially selective when deciding which ones are truly worth using on a regular basis. A number of tried-and-true and emerging Black-owned beauty brands have secured permanent places in our routines—and in our hearts—in February and every other month of the year. We already consider culty newcomers like Ami Colé and Eadem certified beauty game changers, releasing some of the very best products of 2021. And to round out our online shopping carts, snapping up best sellers from top brands like Briogeo and Pat McGrath Labs is practically a no-brainer.
While many Black-owned brands have staples that center around the needs of Black and Brown people, their products are ideal for everyone, regardless of skin tone. For a short list of makeup, plus hair-, skin-, and bodycare essentials that are worth coveting all year-round, we've asked BAZAAR editors about a few of their go-to Black-owned beauty products—from deeply restorative hair masks and silky-smooth body butters to eye-opening mascaras—for self-care, the ultimate glow up, and everything in between.
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"I am never going back to foundation! The Ami Colé Skin Enhancing Tint makes my skin look like just that—skin!—while giving me just enough coverage to feel confident and not have to think about replenishing my makeup for the day. It also photographs beautifully." —Bianca Betancourt, culture editor
2
Don't Despair, Repair! Deep Conditioning Mask
"This is the only hair mask I trust when my hair is dry, frizzy, and crying out for love." —Jenna Rosenstein, digital beauty director
3
Like Butter Mask for Dry, Sensitive & Eczema-Prone Skin
"I'm prone to eczema flare-ups between my fingers and along my wrists when I'm stressed, which is most of the time. A tiny dollop of Like Butter soothes and relieves itchy red spots in as little as a day. It doesn't have the same greasy consistency as the prescription creams I've tried, and it makes my skin even softer than its name hints." —Halie LeSavage, fashion commerce editor
"If you're prone to dry skin during the long and seemingly endless winters as I am, the Like Butter mask from Topicals is a godsend. I apply at night and wake up with my skin feeling soft, hydrated, and renewed." —Chelsey Sanchez, associate culture editor
4
Miracle RepaiRx Anti-Breakage Serum
"The Miracle RepaiRx Anti-Breakage Serum is a lifesaver in a bottle! It helps restore the health of your hair by making it softer and stronger, and is perfect for my color-treated hair." —Mariah Morrison, senior social media editor
"This is hands down my favorite moisturizer! Formulated by Dr. Rosemarie Ingleton, it hydrates my very dry skin without clogging any pores." —Nikki Ogunnaike, digital director
6
Universal C Skin Refiner
"This is one of my favorite vitamin C serums for getting a serious glow." —JR
7
Comorian Ylang Ylang + Egyptian Orange Blossom Beauty Butter
"I've used a ton of body lotion and butter in my day, but this one from 54 Thrones is one of my new favorites. Its balmy, lightweight texture is perfect for colder months when my skin is at peak dryness, and never leaves me feeling greasy after I've rubbed it in." —Tiffany Dodson, associate beauty commerce editor
8
Blossom & Bloom Ginseng + Biotin Hair Volumizing Shampoo
"I love a great clean shampoo, and this sulfate-free one from Briogeo really delivers on volume." —Kerry Pieri, fashion director
"Most CBD tinctures leave a strange taste in your mouth, but Brown Girl Jane's go down with ease. I am obsessed with the Rest Wellness Drops, which put me to sleep in under 15 minutes. Plus, they are 100 percent natural, so I feel good about ingesting them. The brand also just launched a fragrance collection I've been dying to get my hands on." —Katie Intner, assistant beauty editor
10
Lash Amplifying Mascara
"This naturally derived formula delivers major volume and lift—I am obsessed." —JR
11
Curl Charisma Rice Amino + Avocado Leave-In Defining Creme
"I've been using this curl cream from Briogeo for years. Its formula is so luscious and hydrating but doesn't weigh my curls down or leave them with a filmy residue after blow-drying. It also helps me achieve the major volume I always want my hair to have." —BB
12
Skin Glow Highlighting Serum Rosé All Day
"I live for a luminizer, and this serum from The Lip Bar is always in my rotation. Skincare in makeup is all the rage these days, so I love that it has vitamin C and good-for-your-skin oils infused in the formula. It gives the skin the perfect amount of shimmer and gleam without looking shiny or glitzy. I mix it with my moisturizer or even foundation, but also love it on the top of the cheek as a subtle highlighter." —KI
"I swear by Pattern's Treatment Mask when I'm prepping my hair for a wash and go. Its rice protein formula helps ensure my curls will be elongated and defined once I step out of the shower." —BB
"This product smells amazing, and the benefits are just as good. The Nude Coco Body Balmie stick leaves your skin feeling smooth and hydrated all day with no greasy residue." —MM
15
Cloud Cushion Airy Brightening Moisturizer
"I have quite a few AHAs and BHAs on rotation in my skincare routine, so I'm always looking for products that will fortify my skin barrier. This new moisturizer from Eadem is super hydrating and packed with peptides and ceramides. Plus, it's formulated for skin of color!" —Jamie Wilson, beauty editor
"Bread Beauty Supply isn't another Instagram-worthy haircare brand—it actually works. Their shampoo and conditioning mask duo takes the stress out of wash day and works for my hair whether I'm wearing it natural or opting for a blowout." —BB
"This styling cream is one of the very best when it comes to giving curly hair extra definition and hold without the hard crunch of a gel or mousse." —TD
18
PermaGel Ultra Lip Pencil
"The first time I put on a full face of makeup after almost two years of a makeup-free quarantine, I felt like a party clown. For the past few months, however, I've been using this pencil from Pat McGrath. Wearing a little pop of lip color makes me feel more put together, even with an otherwise makeup-free face. The pencil stays on forever and looks beautiful with just a swipe of gloss on top." —Perri Tomkiewicz, digital design director
19
Superfoods Apple, Matcha + Kale Replenishing Shampoo + Conditioner Duo
"I've been using Briogeo's kale superfood shampoo and conditioner set for three years now. When trying new hair products, my number one priority is making sure it's keratin safe. Aside from the incredible smell, this hair duo works wonders to deliver daily nourishment and hydration to your hair and scalp. It's made up of natural ingredients including matcha, kale, apple and vitamin C." —Laura Galvan, fashion and luxury commerce manager
"Unless I'm having a serious nail art moment, I typically like to keep things simple when it comes to my polish of choice. This four-piece set of nude shades from Pear Nova is perfect to wear year-round, especially since each color expertly complements my café au lait skin tone." —TD
"This oil-based turmeric serum from Mary Louise Cosmetics absorbs so well and never leaves my skin feeling greasy. I only use it at night, but when I wake up, my skin always looks noticeably plumper." —JW
22
The Nubian Eyeshadow Palette
Juvia's Place
$20 $12 (40% OFF)
"My eye makeup go-to usually includes a mix of nude shades, which is part of the reason I return to this palette from Juvia's Place over and over again when crafting a five-minute face. It also happens to be super pigmented (which I love), so a little goes a long way." —TD
23
“Speakeasy” Harlem Map Ceramic Luxury Candle
"Teri Johnson, the founder of Harlem Candle Company, creates candles that celebrate a person, place, or moment in the Harlem Renaissance. The 'Speakeasy' Harlem Map Candle is my favorite: It has the 'Nightclub Map of Harlem' illustration by E. Simms Campbell from 1932, which has fun visual details about the area during the Jazz Age." —Jessica Matlin, beauty director
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