Demi Moore is giving us major summer holiday inspiration with her new bikini line—and not just with her style, but with her mindset too.
The actress, 59, just announced the drop of her first apparel line: a capsule swimsuit collection with Andie Swim.
In an Instagram post, Moore posed in different suits—including a chic high-waisted black bikini—amid a fabulous beach backdrop.
"As a supporter, investor, and long-time fan of @AndieSwim, I couldn't have been more thrilled when founder @MelanieTravis asked me to co-design this collection. Creating these pieces was so much fun and I hope you love them as much as we loved making them!" she wrote in the caption.
Vintage inspired, the swimwear line features basic bikinis, swim skirts, and plunging one-pieces, all offered in a variety of elevated prints and patterns. The collaboration is more than just a fun design project for Moore, though. In an interview with People, she explained she wants the collection to inspire confidence among women of all ages.
"I started thinking about how the last few years it was about suits with barely any cloth, and how much I loved the kind of elegance and glamor of, in my perception, of some of these vintage suits and the imagery that came with them and how you can feel sexy and empowered and comfortable and not have to show a lot of skin," she said. "So the idea is: How do we make a woman wear something that feels good and playful and sexy that is also creating security and confidence and still has style? That was our goal."
She added, "For me, a big part about what was inspiring about this Andie collection was thinking about the things that women feel sensitive about, whether it's their tummy or other areas of the body. They don't want to look matronly or not feel sexy or desirable. That was really something in my own mind, which is changing this idea that we become less desirable as we get older."
Friends and longtime fans quickly rushed to the comments section of her post to praise Moore—who looks just as amazing in a swimsuit now as she did back in her Striptease days.
"Beautiful!" actress Rita Wilson wrote.
"Adds to cart. Gorgeous ❤️," Emma Heming Willis, the wife of Moore's ex-husband Bruce Willis, commented.